ScentXplore Feature Article
The founder of the independent house ELYSIAN Parfums, JESSI PARK, transformed personal tragedy into a beautiful tribute through her passion for fragrance. Discover how her sister’s memory and a shared love for perfumes became the heart of Elysian. Join us in this interview as Jessi shares her journey, the inspiration behind her brand, and the magical world she creates with her artisanal scents. Uncover her assessment of the perfume industry and her future plans, and get an exclusive first look at the concept and photos of two soon-to-be-launched fragrances.
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The concept originated in October 2021, and the online store officially launched in 2022. The name Elysian pays homage to my late sister. It's a combination of the names of her two children (my niece and nephew) Elysia and Evan. Surprisingly, "Elysian" also means relating to or characteristic of heaven or paradise, which beautifully aligns with our brand's essence.
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Take Elysian’s newly awarded Lavender Milk Tea fragrance, for example. Picture yourself strolling through an English garden on a lazy afternoon. The air is filled with the soothing scent of lavender, and nearby, there’s a quaint café serving up steaming cups of milk tea. That’s exactly what Lavender Milk Tea brings to mind—a blend of calming lavender and comforting milk tea that’s like a warm hug for your senses.
Feature in Fragratica
Atlanta (USA) based brand Elysianwas launched in October 2022 by entrepreneur Jessi Park, who started the business as a tribute to her late sister. She explains on their website, "Elysian Parfum was born from a shared passion between my sister and me. We both adored perfume. The last gift I gave her was Pretty in Purple by Juicy Couture. The name "Elysian" is a tribute to her children, Evan and Elysia, symbolizing the everlasting bond and love within our family. Each scent we create carries a piece of that love, aiming to share warmth and joy with everyone who experiences our fragrances."